Article 1 (Purpose)
The purpose of this Ordinance is to prescribe matters concerning advertising contracts, and termination thereof, and other matters necessary for placing advertising in publications for publicity to citizens (hereinafter referred to as "publications") among public publications issued by the Mayor of the Seoul Metropolitan Government (hereinafter referred to as the "Mayor"), under Articles 9 and 22 of the Local Autonomy Act. <Amended on Dec. 26, 2007>
Article 2 (Definitions)
The definitions of the terms used in this Ordinance shall be as follows:
Article 3 Deleted. <on Jul., 31, 1999>
Article 4 (Attraction of Advertising)
To attract placement of advertising in a publication, the Mayor shall publicly announce the publication name, the criteria for advertising fees, the time and place for receipt of advertising and other relevant matters in the city gazette or on the bulletin board of the city hall. <Amended on Jul. 31, 1999>
Article 5 (Receipt of Advertising)
(1) An advertiser shall submit a request for placement of advertising, along with an advertising copy, to the place for receipt of advertising within the time for receipt of advertising referred to in Article 4.
Article 6 (Advertising Contracts)
(1) Any advertising contract entered into shall be, in principle, a general competition contract for each space, and if a general competition contract is deemed unreasonable due to extenuating circumstances, methods, such as private negotiation, may be used.
Article 7 (Payment of Advertising Fees, Termination, etc.)
(1) If an advertising contract referred to in Article 6 is concluded, the relevant advertiser shall pay advertising fees within the period and by the method determined by the Mayor.
Article 8 (Reduction of or Exemption from Advertising Fees)
Upon receipt of any of the following advertising, the Mayor may choose not to enter into an advertising contract or not to collect advertising fees, notwithstanding Articles 6 and 7:
Article 9 (Placement of Advertising)
Where advertising is placed, the content of the advertising copy submitted by an advertiser shall be placed, and the advertising shall not exceed 25 percent of the entire space of a publication.
Article 10 (Termination of Advertising Contracts)
(1) In either of the following cases, the Mayor may terminate an advertising contract:
Article 11 (Enforcement Rule)
Matters necessary for the enforcement of this Ordinance shall be prescribed by Rules of the Seoul Metropolitan Government.